The best payment systems for clubs and associations

Does your club still accept cash payments, money orders and cheques?

While these payment methods might have served your organisation well in the past, electronic payments have long surpassed them as your members’ preferred way to pay.

It’s no secret that Aussies are carrying less cash on them, less frequently which means that expecting them to pay in cash can cause a disjointed payment process for both you and your members.

The answer? Go digital. To encourage quicker, more reliable payments for your club, let’s take a look at why digital payments are the way to go and how you can implement them into your club.

 

Why scale up your payment processes?

As well as offering members a fast and familiar way to pay, electronic payment systems deliver a range of other benefits for associations, organisations, clubs and societies.

Stop chasing payments

Think about how much time you spend following up members for their annual fees, uniform costs and other associated expenses. With digital invoices and reminders sent directly to your members, you’ll spend less time following up payments and more time dedicated to serving your club.

Improve cashflow for your club

Faster payments means increased cashflow for your organisation. As the primary source of income allowing you to offer your services to the community, having consistent collection of payments allows you to distribute more funds where your club needs it most.

Reduce admin time

With a streamlined online payment system, doing the books becomes a breeze. All payments that come through your electronic system will be automatically logged and tracked using an online dashboard. This means you can spend less time pouring over the figures while retaining total clarity over your club’s finances.

Hold less cash on site

 Transferring your payments to digital allows you to keep less cash on site. It also means there’s less chance of money going missing or miscalculated with everything done automatically through your payment portal. Easy! 

 

Top 3 payment systems for clubs and associations:

 

 mPOS

mPOS (or mobile point of sale) solutions are a really simple way of taking payments for busy clubs and associations. Especially for those who don’t have a website, or whose website lacks eCommerce functionality, mPOS allows you to take simple credit card payments by scanning with your mobile device.

mPOS also has really stringent security parameters, meaning your members payment details will remain safe at all times. So regardless of whether you’re in the office or walking around the grounds, taking payment via mPOS is quick, simple and most importantly, secure.

Benefits of mPOS to clubs and associations

  • Take payments on the go – no need for wires or desktop portals
  • Reduce time and resources collecting payments
  • Offer streamlined payment options to your members
  • Store less cash on site
  • Protect member payment details with the highest level of card security

 

Payment Links

As the name suggests, Payment Links allow you to collect money from your customers through a digital link. These links may be sent via text or email and even through social media accounts like Messenger, WhatsApp and Viber.

Through sending invoices directly to your member’s device, you’ll be able to collect funds faster. Payment links also have the ability to send reminder notices for unpaid invoices, reducing time and energy spent following up late payments.

Benefits of Payment Links for clubs and associations

  • Send invoices to a platform your members use everyday
  • Experience faster payments with a simple payment process
  • Reduce time and resources collecting payments
  • Offer multiple online payments that your members are comfortable using
  • Store less cash on site
  • Protect sensitive payment info with the highest level of card security

 

Hosted Payment Page

Hosted Payment Pages allow you to take payments through your website without the hassle of developing a shopping cart or checkout process. Instead, your members are redirected to a secure page to pay their fees.

With the ability to fully customise the page with your club’s colours and branding, members will never even notice they have left your site.

Hosted Payment Pages also offer top-level security and a range of familiar payment options including credit and debit cards, e-Wallets and more, making them perfect for clubs that have a website but don’t have the development capacity to build an eCommerce checkout.

Benefits of Hosted Payment Pages for clubs and associations 

  • Offer eCommerce functionality with the costs of developing a checkout system
  • Offer around-the-clock payment systems for members to pay when it suits
  • Provide a variety of online payments that your members prefer to use
  • Store less cash on site
  • Protect payment information with the highest level of card security

 

Accept club payments with the most reputable payment methods 

  • Visa
  • Mastercard
  • Direct Debit
  • BPAY
  • American Express

Ready to move your club into the future of payments? Learn more about the best payment methods and merchant services for clubs and associations today 07 5515 0402.

How to increase traffic to your eCommerce store

Increasing traffic is important for every website.

However, you don’t want just any old traffic – you want the right traffic; users who are interested in your offerings, who want to keep in contact with you and who are ready to buy.

Unfortunately, there is no such thing as a quick-fix or magic button when it comes to attracting traffic. It’s something you need to work at over time and from multiple angles.

And while it might take a bit of energy and hard work, the results far outweigh sitting back and waiting for customers to (hopefully) find you on their own.

If you’re up for the task, let’s take a look at 5 of the most tried and tested strategies to increasing traffic for ecommerce stores.

 

Build your databases (and utilise them)

Lists and databases are one of the simplest and most effective ways to increase traffic to your online store. Regardless of whether they’ve purchased from you or not, people in your lists are interested in your brand. They’ve told you this by opting in to receive communications from you.

Contact lists don’t just necessarily refer to your email contacts, either. These days, brands are forming lists on things like Facebook Messenger to keep the conversation open on platforms that matter most to their audience.

Having these lists not only keeps these prospects engaged, but it also helps you to nurture them through your sales funnel.

To help build your databases, try implementing some of the following lead generating tactics:

  • Include a form or pop up on your home page. These should include special offers like a discount or free shipping and request an email address to receive the deal.
  • Offer referral incentives to current subscribers for referring a friend
  • Offer ‘bonus’ content (like a video or how-to guide) relevant to your industry that users need to enter their details to access
  • Promote chatbot subscriptions on Facebook by running a competition or encouraging users to ask questions
  • Create a blog subscription

 

Create content for your website

Boosting your content marketing strategy was one of the most important marketing trends to come out of 2019. It’s also a really effective way to achieve better SEO, establish your authority in your industry and keep users coming back to your online shop.

When creating a blog series, it’s important to think about what your users want to know about – not what you as a business want them to know.

What is interesting or relevant to them, yet still in some way linked to your product offerings? How could you answer a question your customers have about your product while still providing value?

For instance, if you sell work out gear, you could write a blog post about staying healthy with the right food or offer the best short workouts using equipment they can purchase from you.

Not only will people looking for this type of content be more likely to find you in search engines, but you’ll also be able to share it across your social media accounts and drive your social followers back to your web store.

Guest blogging is another really cool way to keep your blogs interesting. Essentially, a guest post is written by an authority figure within your industry (such as an influencer) and posted to your website.

Promoting a blog written by a figure your audience follows is a great way to boost organic traffic to your ecommerce website and encourage users to form a deeper connection with your brand.

 

Try influencer marketing

Influencer marketing essentially means collaborating with people who influence your audience.

Beyond blogging, influencer marketing can be really effective for increasing traffic to your store. Your users see a person they look up to promoting your brand and take it as a personal recommendation about your products.

So, how do you define which influencer would be most appropriate for your brand? Research.

One way to do this is to conduct some market research to see who your audience believes to be most influential to them.

Another option is to create a list of keywords related to your products and search online for popular bloggers and related brands you could collaborate with.

If you’re taking the social media approach, search hashtags and social media accounts related to your products.

When searching for influencers, keep in mind that accounts with the largest following won’t always have the most engaged audience. If you’re not sure, have a look at their likes and comments to see who interacts with their audience the most.

 

Offer referral incentives 

Another way you can increase traffic is to utilise social proof and the word of your existing customers.

People trust the recommendations of their friends and family above all else, so it makes sense to reward your customers for promoting your brand to others.

When developing a referral program, it’s important to offer an incentive your customers are likely to value. For instance, offering a $10 discount is unlikely to encourage action if you’re selling luxury bedspreads for $500.

In short, make sure your incentive is relative to a) your product offerings and b) to the amount of effort you’re asking of your customers.

 

Run a Pay-Per-Click (PPC) advertising campaign  

Did you know that, on average, a quarter of all online traffic for online retailers comes from Google Ads?

Organic traffic through SEO and paid advertising like PPC are two really important strategies for increasing traffic to your website. However, unless you know what you’re doing, both of these things can be really hard to master.

If you’re serious about driving ready-to-buy customers back to your site, consider onboarding a digital marketing specialist who can help you audit and improve your SEO, set up your ad campaigns and track your performance through Google Analytics.

 

Beyond traffic 

It’s all well and good to attract traffic to your site, but this will mean next to nothing if you don’t provide them with a good experience while they’re there.

Click here to learn more about providing a seamless checkout experience to your customers.

The risks of cyber security & why you should care

Online crime and cyber-attacks in Australia

The Australian landscape for cybercrime is rapidly growing, with many businesses falling victim to the advances of online criminals every day. And while we often read about large-scale corporate data breaches in the media, medium and small businesses are actually more likely to become a target due to their often-minimalistic approach to cyber security.

To help you as a business owner understand why you should be concerned with cybersecurity, we’ve put together a brief guide as to what could be targeted and how. More importantly, we’ve also included some good examples of how you can protect yourself. Take a read below!

What could be at risk?

While you might think that your business information wouldn’t be of interest to a cybercriminal, the reality is that just about any piece of data or sensitive information can be a target. If you acquire, retain or produce any of the following information, it’s important that your business is taking the relevant precautions to protect itself against unauthorised access:

  • Financial records and data
  • Client records and data
  • Product design or business ideas
  • Business models
  • Intellectual property (IP)
  • Patents (current or pending)
  • Employee information

While all information can be a potential target for cybercrime, financial data is likely the biggest drawcard for criminals. For this reason, online businesses, in particular, can become vulnerable to additional risk if they are not adequately protected.

 How can cyber criminals access your information?

While the ways in which cybercriminals gain access to your information evolves every day, there are a number of traditional and well-known attacks to be aware of. Some of these include:

  • Breach of your website, payment processes or mobile app
  • Viruses and malware that can infect your computers or networks
  • Theft or remote access of your hardware and devices
  • Social engineering and phishing 

How can you protect yourself?

While it’s near impossible to ever be fully protected against online criminal activity, there are strategies and technologies that can be deployed to mitigate vulnerabilities and risks. This, paired with an understanding and awareness of the way hackers might attempt to breach your data, is the best way to approach cybersecurity.

Some of the simplest ways you can protect your information include:

  • Updating your website, Point-of-Sale (POS) systems and other devices with the latest software releases
  • Develop terms and conditions or procedures for staff to follow in regard to online security and the security of all company devices
  • Develop an incident response plan to ensure you’re prepared to react should a cyber breach occur
  • Implement network security, email protection and anti-virus software (with the help of a cybersecurity or managed IT company if possible)
  • If you run an online business, aim to satisfy PCI DSS Level 1 compliance requirements

Protecting your customer’s payment details with a secure payment platform

 If your selling products or services online, the way you take payment is critical to the safety of your customers’ payment information. Moreover, financial institutions will also require that you meet certain compliance targets to ensure the safety of their customers and yours.

At Latpay, we help our clients to take payments online through the implementation of secure hosted payment pages. Offering PCI DSS Level 1 compliance, every transaction is secured and fully encrypted to the highest standards to ensure your customer’s information remains untouched.

To learn more about the comprehensive benefits of Latpay’s merchant services, click here or get in touch with our customer service team to chat with a local representative today.

Better payment processing for better business

Regardless of the industry you’re in, the way you take payments is integral to the success of your business. It can enhance or diminish customer experience, improve or impair administration processes and strengthen or undermine security measures.

If you’re unhappy with the service you currently receive or are just interested to see what else is out there, you’ve come to the right place! Check out our top 9 reasons you should make the switch to Latpay for all your business payment needs.

$0 Set up fees 

We really value the business partnerships we create with our clients and strive to build longstanding relationships with every one that comes on board. For this reason, we don’t believe in charging unnecessary fees or working in hidden costs. We’re dedicated to being up front and transparent. As testament to this, and to say thank you for choosing Latpay, we decided to drop all set up fees.

$0 Admin fees 

We really mean it when we say we won’t charge fees for the sake of it. We believe our partnerships can be mutually beneficial without hitting you with additional monthly fees. And let’s face it, no one likes paying admin fees. Staying true to our word, we’ve dropped all admin costs so you can spend your money on the things you really need to help your business grow.

Real time processing

Whether you conduct business online, through a shopfront or on the go, instant processing makes taking payments easier. There’s no waiting around for things to clear, and no annoyed customers getting impatient with the process. It also means you’re able to accept more payments in less of the time, boosting your sales and ultimately, your bottom line.

Forget interruptions

Have you ever been half way through a transaction only for it to drop out, forcing you to restart the entire process? Nothing is more frustrating. Your customers are busy people, and any friction in the checkout process could ultimately lead them to abandon the sale. With Latpay, we back our systems with a demonstrated 99.99% up time on our incredibly secure and stable environment over the past 17 years!

Better security

Fast and reliable payments are nothing without top security standards. At Latpay, we’re certified to process high volumes of payments with the highest level of PCI regulatory compliance to protect you and your customers. That means less work for your compliance officer and peace of mind for anyone making payments through your business. 

Low cost per transaction

So, if we don’t charge set up or admin fees, our transaction fees must be high, right? Wrong! With fee-free processing for the first $750 of sales* and 1.7% + 25c + GST as our standard rate, we’ll keep your fees super low no matter where your business takes you.

*T&C’s apply. 

50,000 transactions

Looking to grow your business? You’ll need a payment platform that’s ready to grow with you! With an unlimited transaction capacity, we can help your business reach new heights whenever you’re ready.

Stay with your bank

We don’t believe in pushing you towards one particular acquiring bank over another. If you’re happy with your current financial institution, then why change? Latpay has connectivity to over 90 acquiring banks around the world, meaning you can pick and choose who you’d prefer to do business with.

Payment options

Let your customers pay the way they want! Taking online payments is about so much more than accepting cards. If your customers want the option to pay with alternative methods, then that’s what they should get! Our payment systems offer just about all payment methods, from Visa and Mastercard to JCB, AMEX and everything in between.

Are you ready to make the switch? Sign up in less than 3 minutes and start taking payments today, or chat with our team on 1800 865 224 to find out more about making the switch to Latpay.

Can mCommerce Solve the Conversion Crisis?

Gertjan Dewaele of Ingenico ePayments argues that “mobile shopping has established mCommerce as a key sales channel”

Put your mobile where your commerce is

The vast majority of merchants understand that mobile innovation affects customer satisfaction and profitability, but this awareness needs to be matched by action if they are to make the most of the mobile commerce opportunity. No merchant can afford to ignore the revenue-generating potential of mCommerce.

More than three quarters of UK shoppers use their mobile to make purchases online while commuting or travelling, and 45% browse in their free time. It’s a growing trend. UK consumers now spend twice as much time on their mobile device as they do on a PC or laptop, and the use of mobile apps for shopping is on the rise as well. 83% of time spent on mobile is app-related and more than half of that is spent shopping.

On the other side of the Atlantic, 40% of online purchases in the US were made on mobile devices in 2017, a 29% increase over 2016.

Taking a closer look at Europe’s largest economy, Germany, we can see that mobile commerce has been a slow burner, but consumers have begun using their phones to make online purchases in greater numbers. mCommerce in Germany now accounts for 12% of purchased goods. Ready for a boom, it is estimated that mCommerce volumes will increase by 39% and represent 42% of total retail ecommerce sales in the country by 2021.

Avoid abandonment

In spite of this burgeoning international mobile trend, many merchants are falling behind in trying to meet their customers’ expectations. Research by Ingenico ePayments and InternetRetailing found that only 57% of those active in sectors such as travel and gaming declared having a responsive website for desktop and mobile as their main focus. Just 39% described themselves as being ‘mobile first’.

The negative impact of this lack of innovation in mobile is becoming increasingly clear. Our research has found that 60% of all shopping carts created are abandoned before payment and that one in five consumers do not complete the payment process. The result is a considerable amount of lost revenue for merchants and large numbers of unsatisfied customers.

A smooth customer experience

Fortunately, there are several steps that can be taken to ensure that more of these planned purchases are completed. Investing in a frictionless mobile experience is a good starting point: although just over half of the retailers we surveyed are currently investing in this area, 40% intend to do so over the next two years.

Firstly, merchants should ensure their mobile site is localized, meaning consumers can pay how they like based on where they are in the world.

As well as this, they need to be aware of the importance of optimizing the payment page, from using a numeric keypad, to automatically format credit card numbers to detect invalid inputs. Cutting out unnecessary steps in the payment process will improve conversion rates. After some merchants found that 3D Secure was showing a potential to negatively affect their conversion, they utilized it only for high transaction values or enabled tokenization to provide a fast-track experience for returning customers. 3D Secure 2.0 will use advanced data analytics to help determine cases where additional security measures are required, reducing the barriers for the majority of consumers.

Finally, consider the options available. There are payment methods that work better on mobile, such as PayPal and Apple Pay, both of which are helping merchants to shift away from a sluggish system to an omnichannel future, in line with high customer demands.

Next level mCommerce

Of course, now that mobile is becoming mainstream, it doesn’t mean the environment stops evolving. Innovations are always on the horizon to stay relevant to consumers.

Already there is a new sales channel for consumers which is ideal for the mobile device: chatbots. This tool is seeing great success with Generation Z and millennials, yet just 16% of the internet retailers we surveyed were investing in messaging bots for conversational commerce. Seeing more consumers turn to this sales device is certainly likely, though, as more than half of those surveyed plan to enlist it within the next two years.

We expect this to soon become commonplace. With the first pilot results, we’ve seen a six-fold boost in conversion while using chatbots versus a mobile website. These bots learn patterns of behavior and can target customers, offering the products or services that would be of most interest – a level of personalization that leads to better conversion rates and higher customer satisfaction.

Another – often overlooked – avenue for conversion is the moment after the purchase. Following the transaction, a merchant can leverage this time to entice customers to purchase additional items or encourage their return. Providing a related product (insurance, for example) or offering smart discounts via gamification will maximize the conversion on the initial transaction and help create a loyal consumer base.

The future is within our grasp

We aren’t losing the in-store experience just yet, though. In fact, mobile may be the key to revitalizing a practice that has fought a losing battle in recent years. We’re seeing a number of ‘scan and pay’ projects creeping into the market, which are using mobile devices to drive a better in-store user experience – and boost completed transactions in the process.

It’s clear that the sheer convenience of mobile shopping has established mCommerce as a key sales channel, which means that merchants have to optimize their mobile site and payment processes in order to be in the sales game.

Source: The Paypers – http://bit.ly/2C7xDJe